In this dynamic freelance PR role, you are the driving force behind Trixie’s PR activities in the German market. You ensure our brand gets the spotlight it deserves in the main German mom media.
Your responsibilities:
Press relations: Actively pitch Trixie’s story and product collections to relevant print and online media in Germany, ensuring consistent and compelling brand visibility.
Media outreach: Build, strengthen, and maintain strong relationships with journalists in the parenting, lifestyle, and design sectors. Continuously track press opportunities and give clear recommendations.
Press releases & storytelling: Translate and adapt press releases based on briefings and guidelines from HQ, ensuring they align with the tone of voice and cultural context of the German market.
Media coverage monitoring: Monitor, collect, and report on media coverage to evaluate PR impact and identify new opportunities.
Your profile
You have proven experience in public relations, preferably within the baby/kids sector, or in the lifestyle or design industries.
You have an established network of contacts with German journalists in parenting, lifestyle, and retail media.
You have excellent communication skills, with native-level proficiency in German and fluency in English.
You are independent and able to work autonomously, you easily identify PR opportunities, and you take initiative to achieve results.
You feel a strong affinity with the Trixie brand and share our passion for children.
A flexible freelance role with creative freedom.
A chance to work with a fast-growing international brand.
The opportunity to build a long-term partnership with Trixie.